Young Voters' 2008 Picks - New Polling
Primary Picks
"In many respects young voters are similar to older voters in their presidential preferences. Top Democratic contenders are Hillary Clinton, Barack Obama, John Edwards, and Al Gore; on the other side, Rudy Guiliani, John McCain, Newt Gingrich and Mitt Romney lead the Republican race. However, when looking at young voters’ picks a few differences stand out.
"Among Democrats, Senator Barack Obama draws stronger support from young adults than from any other age group: in both the Pew Research Center and RT Strategies polls below, young Democrats are 11 points more likely to indicate support for Obama than are respondents overall.
"Among Republicans, a second difference emerges. Initial polling indicates young adults are slightly more supportive of John McCain than are older voters."
General Election Match Ups
"A February Quinnipiac University poll asked respondents for whom they would vote in a set of general election match-ups between the current 2008 presidential front-runners.
"The poll found that, among respondents of all ages, former New York City Mayor Rudy Guiliani came out ahead in every match, beating all the current Democratic front-runners, while Senator John McCain came out ahead in two of three matches (Clinton, Obama) and tied in a match against John Edwards.
"However, the candidates fared quite differently among young respondents. When polled, 18-29 year olds preferred all three Democratic front-runners over Guiliani and McCain, (see tables below) indicating that young adults continue to lean Democratic as they did in 2006 - although not by as large a margin. In 2006, 18-29 year olds voted in favor of Democratic House candidates by 22 points (60-38).
"Polling for presidential elections this far in advance is, of course, to be taken with a grain of salt – much will change before the primaries and even more before the general election. However, the current contenders would do well to note their support – or lack thereof – from younger voters. Outreach works – it is not likely an accident that Barack Obama and John McCain are running ahead with young voters. Senator Obama’s campaign has done substantial youth outreach, from rallies to online organizing, and Senator McCain’s previous campaigns have incorporated considerable youth targeting. Given the recent trend of increasing young voter turnout and their sheer size – topping 42 million citizens in 2006 – any 2008 candidate should be courting and targeting this cohort now. Obama and McCain’s initial leads with this group indicate that reaching out to young voters is certainly worth it."