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If you look at the percentages, sure, older Americans vote at a higher rate than young people. 68% of 64-year-olds voted in the 2000 election compared with 38% of 22-year-olds.

But that doesn’t mean young people aren’t a powerful voting bloc.

Look at the hard numbers. Only 33,000 more 64-year-olds than 22-year-olds voted in November 2000.

There’s a lot more young voters than you might think.

Check out the huge reserve of young voters (PDF) waiting to be tapped for the election. That is all “Pure Potential.” And everyone’s prepping for the surge of young people heading for the polls this November.


Alex