Tuesday, June 17, 2008

Vote for the NEW Rock the Vote Spanish Tagline

As a non-bilingual Latina, doing our Latino outreach has been...tough.

Luckily, we've got a great team here, including Jose Antonio Hernandez, who leads our Hispanic marketing and artist outreach efforts.

Our initial attempts at Hispanic outreach taught us that while Rock the Vote is an amazing brand, it doesn't necessarily translate across languages and cultures. (Case in point: before Jose Antonio's recent radio appearance on Amor 93.1FM in NYC one DJ said "Jose Antonio from Rock the Boat..." Then another DJ corrected him. It went back and forth until Jose Antonio came on [P.S. He tore it up...]) So, we're making a few changes.

For one, if you have friends who prefer to get their info in Spanish, be sure to direct them to our Spanish language website, available at www.rockthevote.com/en-espanol/ or the much easier to access and remember mivota.com.

We also realized that we needed a Spanish language tag line. We came up with a few options, but we want your input. Visit here to cast your vote for the NEW Rock the Vote Spanish tagline... it will appear on fliers, ads, merchandise... everything. Tell your friends to do the same!

Thanks in advance/gracias por todo.

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